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| Home >> Social Media Optimisation |
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A few years ago, websites were managed by webmasters while the viewers were passive readers. However, Internet has evolved over the years - and is evolving even now. Today, the viewers or Internet users have taken an active role in working on the content of a website. With blogs, posts, and podcasts, social networking has taken a new turn.
In a nutshell, online socializing has created a flutter among the net users. Let us see how. |
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| There are websites that allow you to join an online network. Though incredible, these websites are highly popular and traffic churners. Commonly termed as the social networking site, the website allows you to post your profile and interact with friends. You may also refer you friends to few acquaintances. In this way, online socialization ensues. |
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| How about optimizing you site so that is highly visible during social media searches? While Search Engine Optimization (SEO) is an efficient and cost-effective method to boost organic searches, it is not the only means to drive traffic to your website. If you have optimized your website in such a way so that it is popular in media searches, you would be inviting even more traffic to your site. |
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| In other words, Social Media Optimization (SMO) and promotions are a good way to get noticed by people who can eventually turn to customers. Here are the benefits it offers to you. |
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Creates All-Round Publicity |
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Creates Brand Awareness |
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Drives Useful Traffic |
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Generate Traffic for Specific Areas, e.g. Domestic or International |
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Offers a Communication Platform, e.g. Blog |
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Generates Leads or Potential Customers |
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Increase inbound Links |
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Increase Popularity in Organic Searches |
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| And, makes your business more visible and accessible to business partners, customers, and vendors |
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| Many sites are static where content is not updated or changed. A linkable site is a website where content is updated at regular intervals. Perhaps blogs, whitepapers, or comments can make sites far more appealing and boost linkability. |
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| To ensure the tagging or bookmarking tasks are effortless, it is essential to ensure that pages have a list of relevant tags, notes to suggest links, and tag pages on popular social bookmarking sites - beyond the homepage. |
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| Inbound links offer the basis of SMO. It increases overall ranking of the website during prominent search results. You can use perma-links or recreate content to increase inbound links. You can also list the recent linking blogs to boost the inbound links. |
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| We need to identify the both the aforesaid areas through our website assessment program. |
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| Make the Content Portable |
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| To make your content portable, you can create portable files, such as PDFs, PPTs, video files and audio files. These files can be downloaded and used, and in way help in driving links back to your website. |
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Easy |
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Helpful |
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Reliable |
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Transparent |
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| This well-known site booster provides a detailed analysis on website performance. For instance, you would be able to check: |
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Traffic influx |
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Cost-per-click |
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Conversion rate |
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Transparent |
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| And similar measurable facts which are important part of an SEO strategy. If you have issues in installing Google Analytics, don't worry. We would help you get that sorted out |
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| How about allowing other websites to use your content? In many ways, this option pays for good. If you syndicate your content through RSS, you would help others use your content. All these tasks ultimately result in driving traffic to your website. |
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| Useful users are one of important entities who bring traffic to your site. Promoting their efforts and endeavors or even a "Thank You" note can work wonders. |
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| Our SMO Services |
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| Making your website visible in Social Media sites, such as Orkut, Linkedin, Facebook, hi5 or Youtube would be a dream for any SMO expert. It would increase traffic, other than through SEO, in geometric proportion. As the word spreads like rapid fire, you would soon see the results. |
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| We help to make this dream a reality through various SMO services and help boost your company image, brand image, and product identification. Take a look at our services that would help you optimize your website in social network. |
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Promoting Social Bookmarking |
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Helping in Blogging and Video Blogging |
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Conducting Video Submission |
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Developing RSS Feeds |
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Promoting Manual Link Requests to Similar Sites |
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| Promoting social bookmarking would help create backlinks and boost user awareness. This technique is a well-known activity where users keep their favorite sites intact and also share the same with their friends. There are some efficient social bookmarking sites which are dedicated hubs to store social bookmarks of their customers -- one such example is StumbleUpon.com - and boost traffic back to the customer's website. |
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| Bloggs are developed and submitted to various sites. This creates an awareness and boosts traffic to the customer website |
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| Video is developed and optimized to cater to the social media video sites, such as Google Video, Meta café, MySpace, YouTube, etc. |
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| RSS feeds help to syndicate content to enable other users to download the content and use it for their purpose. In return, you would get traffic through inbound links. |
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| Manual requests for links are conducted to a large number of related sites. The request is on link exchange that can help both websites to promote their business. |
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| A one-way link is sought by submitting the site to free directories and search engines. This manually-conducted technique helps in link popularity. |
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| Apart from SMO services, we would help you create your image and promote SMO activities in areas such as: |
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| SMO is an effort that needs time. However, you must see the results too. We offer few miscellaneous tasks, including report creation, to help you know where you stand. Here's a list of the other tasks in our SMO services section that we create for you. |
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Top Search Engine Sitemaps |
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Google Base Feeds |
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Reports |
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Google Analytics |
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Current Performance |
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Monthly SEO |
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